Updated 2026 · Based on median market data for Myrtle Beach, SC
Home values in Myrtle Beach, SC have appreciated at 3.8% per year. This is roughly in line with or slightly above the national average, providing steady equity building without the volatility of boom markets.
If Myrtle Beach continues appreciating at 3.8% annually, the current median of $290,000 would reach approximately $349,450 in 5 years — an equity gain of $59,450 on a property purchased at the median. With a 20% down payment of $58,000, that represents a 102% return on invested equity from appreciation alone. Combined with 5 years of NOI totaling approximately $59,118, the projected total return is $118,568 — a 204% cumulative return on the initial investment.
Myrtle Beach's population is growing at 3.8% annually — well above the US average of ~0.5%. Rapid population growth is the single strongest predictor of sustained home price appreciation because it creates persistent demand pressure. More people need more housing, and new construction rarely keeps pace with demand in fast-growing markets.
Smart investors evaluate both cash flow AND appreciation. In Myrtle Beach, the 4.08% cap rate provides moderate ongoing cash flow, while 3.8% annual appreciation adds an equity component. Conservative underwriting is essential. Focus on deals where the cash flow stands on its own, and treat any appreciation as a bonus.