Investment metrics, interactive calculators, and data-driven analysis for Myrtle Beach rental properties.
Pre-filled with Myrtle Beach medians. Adjust to match a specific property.
Factor in financing to see your actual return on invested capital in Myrtle Beach.
Myrtle Beach, SC has a population of 38,542 and has been growing at 3.8% annually — well above the national average, signaling strong housing demand from population inflows. The median home price of $290,000 paired with median rents of $1,400/mo produces an estimated cap rate of 4.08%.
Property taxes at 0.58% are well below the national average of ~1.1%, providing a meaningful cash flow advantage many investors overlook. The vacancy rate of 5.8% is moderate and within normal parameters for a healthy rental market.
At a price-to-income ratio of 6.8x, homes cost about 6.8 times the local median income of $42,600. This elevated ratio means homeownership is stretched, supporting rental demand but limiting buyer pools. Home values have appreciated at roughly 3.8% annually. Above-average appreciation adds an equity component to total returns, though deals should still pencil on cash flow alone.
Bottom line: Myrtle Beach presents moderate opportunities. Cap rates near 4.08% mean deals need careful sourcing — look for value-add rehabs or emerging neighborhoods where rents are climbing.