Updated 2026 · Based on median market data for Jacksonville, NC
The median monthly rent in Jacksonville, NC is $1,200, translating to $14,400 in annual gross rental income per unit. The rent-to-price ratio is 0.57% — well below the 1% rule, making pure cash flow investing challenging at median prices.
Renters in Jacksonville spend approximately 32% of the local median household income ($44,600) on rent. This exceeds the standard 30% affordability threshold, suggesting rent growth may face resistance — but it also means a large portion of the population finds buying even more out of reach, supporting rental demand.
The vacancy rate in Jacksonville is 6.5%. This is a healthy vacancy rate that indicates balanced supply and demand. You should be able to find quality tenants without extended vacancies, though expect normal turnover periods of 2-4 weeks between tenants. Population growth of 1.2% annually is actively adding rental demand.
Jacksonville's GRM (price divided by annual rent) is 14.6x. A GRM between 12-16x is moderate and typical of balanced markets. Deals can work but you need to keep expenses controlled. For comparison, the national average GRM for investment-grade rentals is approximately 13-15x.
At the median rent of $1,200/mo, a single-family rental in Jacksonville generates approximately $14,400 in gross annual income. After accounting for 6.5% vacancy ($936 lost), property taxes of $1,638, insurance (~$840), and maintenance (~$840), the estimated NOI is $10,146 per year, or $846/mo.