Updated 2026 · Based on median market data for Green Bay, WI
Home values in Green Bay, WI have appreciated at 2.4% per year. Appreciation is modest, meaning total returns will be driven primarily by cash flow rather than equity gains. This is actually preferred by many investors who want predictable, income-based returns.
If Green Bay continues appreciating at 2.4% annually, the current median of $210,000 would reach approximately $236,439 in 5 years — an equity gain of $26,439 on a property purchased at the median. With a 20% down payment of $42,000, that represents a 63% return on invested equity from appreciation alone. Combined with 5 years of NOI totaling approximately $34,230, the projected total return is $60,669 — a 144% cumulative return on the initial investment.
Population growth in Green Bay is minimal at 0.5%. Appreciation here is more likely driven by regional economic factors, inflation, and housing stock constraints rather than population-driven demand.
Smart investors evaluate both cash flow AND appreciation. In Green Bay, the 3.26% cap rate provides modest ongoing cash flow, while 2.4% annual appreciation adds an equity component. Conservative underwriting is essential. Focus on deals where the cash flow stands on its own, and treat any appreciation as a bonus.