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Myrtle Beach vs Charleston for Rental Property Investing

Side-by-side comparison of Myrtle Beach, SC and Charleston, SC — cap rates, rent, prices, and investment metrics.

Myrtle Beach wins 4–3 across key metrics
Myrtle Beach leads on cash flow (4.08% vs 3.51% cap rate)
Metric
Myrtle Beach, SC
Charleston, SC
Est. Cap Rate
4.08%
3.51%
Median Home Price
$290,000
$410,000
Median Monthly Rent
$1,400
$1,750
1% Rule
0.48%
0.43%
GRM
17.3x
19.5x
Price / Income
6.8x
6.0x
Property Tax Rate
0.58%
0.57%
Vacancy Rate
5.8%
4.8%
Population Growth
3.8% / yr
2.2% / yr
Annual Appreciation
3.8%
4%
Population
38,542
156,110
Median Income
$42,600
$68,400

Myrtle Beach vs Charleston: Which Is Better for Investors?

Cash flow: Myrtle Beach has the edge with an estimated cap rate of 4.08% compared to Charleston's 3.51%. Neither city passes the 1% rule outright, so deal sourcing and value-add strategies become more important. Median home prices are $290,000 in Myrtle Beach vs $410,000 in Charleston, while rents come in at $1,400/mo and $1,750/mo respectively.

Growth & appreciation: Myrtle Beach is growing faster at 3.8% annually vs Charleston's 2.2%. Charleston leads on home value appreciation at 4% per year. Strong population growth typically translates to sustained rental demand and long-term price support.

Costs & risk: Property taxes are 0.58% in Myrtle Beach vs 0.57% in Charleston. Vacancy rates of 5.8% and 4.8% are both healthy, suggesting strong tenant demand in both markets.

Bottom line: Myrtle Beach edges out Charleston on most key metrics. While cap rates are moderate at 4.08%, Myrtle Beach's overall profile is stronger. Use our free calculators to model specific deals in Myrtle Beach or Charleston.

Myrtle Beach, SC
4.08% cap rate · $290,000 median · $1,400/mo
Full analysis →
Charleston, SC
3.51% cap rate · $410,000 median · $1,750/mo
Full analysis →
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