Investment metrics, interactive calculators, and data-driven analysis for Pensacola rental properties.
Pre-filled with Pensacola medians. Adjust to match a specific property.
Factor in financing to see your actual return on invested capital in Pensacola.
Pensacola, FL has a population of 55,480 and has been growing at 1% annually — roughly in line with national trends, meaning demand is stable but not exceptional. The median home price of $255,000 paired with median rents of $1,350/mo produces an estimated cap rate of 4.41%.
Property taxes at 0.79% are well below the national average of ~1.1%, providing a meaningful cash flow advantage many investors overlook. The vacancy rate of 5.6% is moderate and within normal parameters for a healthy rental market.
At a price-to-income ratio of 5.3x, homes cost about 5.3 times the local median income of $48,200. This moderate ratio indicates a balanced rent-vs-buy market. Home values have appreciated at roughly 3.3% annually. Steady appreciation means total returns will be primarily cash flow-driven — the more sustainable model for long-term wealth building.
Bottom line: Pensacola presents moderate opportunities. Cap rates near 4.41% mean deals need careful sourcing — look for value-add rehabs or emerging neighborhoods where rents are climbing.