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Ocala vs Sarasota for Rental Property Investing

Side-by-side comparison of Ocala, FL and Sarasota, FL — cap rates, rent, prices, and investment metrics.

Ocala wins 5–2 across key metrics
Ocala leads on cash flow (4.30% vs 3.38% cap rate)
Metric
Ocala, FL
Sarasota, FL
Est. Cap Rate
4.30%
3.38%
Median Home Price
$245,000
$420,000
Median Monthly Rent
$1,280
$1,850
1% Rule
0.52%
0.44%
GRM
16.0x
18.9x
Price / Income
6.1x
7.5x
Property Tax Rate
0.82%
0.86%
Vacancy Rate
5.6%
4.6%
Population Growth
2.4% / yr
1.8% / yr
Annual Appreciation
3.4%
4.2%
Population
68,800
58,900
Median Income
$40,200
$56,200

Ocala vs Sarasota: Which Is Better for Investors?

Cash flow: Ocala has the edge with an estimated cap rate of 4.30% compared to Sarasota's 3.38%. Neither city passes the 1% rule outright, so deal sourcing and value-add strategies become more important. Median home prices are $245,000 in Ocala vs $420,000 in Sarasota, while rents come in at $1,280/mo and $1,850/mo respectively.

Growth & appreciation: Ocala is growing faster at 2.4% annually vs Sarasota's 1.8%. Sarasota leads on home value appreciation at 4.2% per year. Strong population growth typically translates to sustained rental demand and long-term price support.

Costs & risk: Property taxes are 0.82% in Ocala vs 0.86% in Sarasota. Vacancy rates of 5.6% and 4.6% are both healthy, suggesting strong tenant demand in both markets.

Bottom line: Ocala edges out Sarasota on most key metrics. While cap rates are moderate at 4.30%, Ocala's overall profile is stronger. Use our free calculators to model specific deals in Ocala or Sarasota.

Ocala, FL
4.30% cap rate · $245,000 median · $1,280/mo
Full analysis →
Sarasota, FL
3.38% cap rate · $420,000 median · $1,850/mo
Full analysis →
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